White leaders: we are not supposed to feel comfortable as we pursue equity work in our organizations. To do this work is to dismantle some of the very structures that led us to be where we are.

Over the last several months we’ve seen stories break of companies — nearly always led by white men of some repute — choosing to create a “no politics at work” policy. And the reasoning each time seems to be that it pulls focus away from the work at hand, which is an interesting position to defend when that policy also leads to roughly…


I no longer believe the entertainment business has solutions for the problem we at Seed&Spark have long been interested in solving — helping films to shift culture. If you want them to shift culture, they can’t just shift perception, they have to shift behavior. And if you want to shift behavior, you have to be a lot more intentional than just showing people a movie and hoping something magical happens.

This article was co-authored by Julie Haberstick.

Finally, movies and shows by creators and about characters who have been left out since the dawn of the medium are the toast…


Refrain: What was “right” before probably doesn’t make sense anymore.

As we face down humanity’s biggest crisis in our lifetime(s), whose long-term implications we’re only just starting to understand — I’ve come to a destabilizing realization: There are no experts on how to lead right now.

Building Seed&Spark for the better part of a decade, I take a lot of pride in the fact that I haven’t just followed my whims. I’ve approached each stage in the development of this company by having a series of conversations with dozens of mentors. …


It has become very clear that the best path forward for all of us is to actively participate in mitigation of a global pandemic. The best plan for mitigation is social distancing. In the face of so much uncertainty about how distancing will affect our health and the health of those around us, our communities, our jobs, our global economy…it’s absolutely overwhelming. Just a small survey of the people around me says we all feel like we’re walking through tar. But we must act — and fast.

In fact, just as we can take quick and decisive action now that…


Seven years ago we never could have predicted where Seed&Spark would be today. And startup stats will tell you: it’s unlikely that we made it here at all. And right out front I need to acknowledge with profound and unending gratitude the community of creators, arts organizations, brand partners, investors and advisors who made it possible for us to be here today. …


Not remotely an exhaustive list but a darn good place to start.

This story starts, as all great stories do, with a tweet.

See, for the last seven years Seed&Spark has been helping hundreds of truly diverse, inclusive movies and shows get made from hundreds of cities outside of major film markets, and helping those creators build sustainable careers. However, we recently realized we were guilty of the kind of navel-gazing our industry is so often (and fairly) accused of. We thought our work was just about fixing something broken in the film business, to make it more equitable and diverse.

It’s not. It’s about what can happen to society and culture…


Lately, our Seed&Spark users have asked for more social and communication features, and since we’re all about community building, we’re releasing them! In tandem with the first release (of an in-site messaging feature), we’re also releasing a new Code of Conduct that builds on our original community guidelines. While we have been incredibly fortunate to build a very positive community of support for inclusive content, we also know that social features can make a site vulnerable to bad actors. So we wanted to put a stake in the ground about the behaviors we believe contribute to the current positive environment…


There. I said it.

This is meant to ruffle some feathers and stoke what I hope is a meaningful discussion. But, like, keep it cool in the comments and stuff. We’re all just here to play make believe, at the end of the day.

The film business has never been good at audience data. Permit me a very, very simplified version of film history, for data’s sake:

100 years ago, you pushed a nickel through a window for admittance to the movies, so producers had no idea who was coming to the movies. Also, things like massive segregation and Jim…


In the wake of the #MeToo movement, and quite frankly as a result of my own experiences, I approached an attorney who is an expert in employment law about how to create enforceable agreements with my investors, now and in the future, regarding what would happen if one of them harassed me or a member of my team (or, you know, anyone else for that matter in a professional setting related to Seed&Spark.) I wanted every investor coming on board to our company to have some sort of “I understand I don’t get to play if I don’t play nice…


We started to notice something recently at Seed&Spark. More and more, people are cancelling their subscriptions because they can’t afford it. So we wrote to them, and asked what would make it affordable. They all said they’d love to be paying full price but…and then a host of reasons that didn’t surprise us. This is the world we’re in right now: wages are flat, the cost of living is going up, student debt is at an all time high. It’s hard out there. …

Emily Best

Founder&CEO @seedandspark. Mom. Persistent AF. Co-Creator of @FckYesSeries

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